When a certain client was scheduled to visit Mullen, we were assigned to "dress" the agency in a fresh fashion-thinking way. I designed these large signs to be put up over entire windows, the atrium, conference rooms and even the bathrooms. The effect was striking, but here's the awesome part: a few days after the signs went up, Mullen was informed by the building's mgmt that the lawyers residing on the floors below us were concerned that the signs were for them. They thought we were making fun of their boring suit uniforms. I mean, which we were. It was totally on purpose.